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Pakistani farming community nudged to improve agricultural productivity

(L-R) Mark Bell (UC Davis), UAAR representative, Imtiaz Muhammad (CIMMYT), Rai Niaz, Vice Chancellor PMAS-UAAR, UAAR representative, UAAR representative. Photo: PMAS-UAAR.

(L-R) Mark Bell (UC Davis), UAAR representative, Imtiaz Muhammad (CIMMYT), Rai Niaz, Vice Chancellor PMAS-UAAR, UAAR representative, UAAR representative. Photo: PMAS-UAAR.

ISLAMABAD — The United States Agency for International Development (USAID)-funded Agricultural Innovation Program (AIP) for Pakistan, in partnership with Pir Mehr Ali Shah University of Arid Agriculture Rawalpindi (PMAS-UAAR), organized a one-day conference on “Agricultural Productivity Improvement through Nudging.” The conference was attended by agricultural experts, professors, scientists, researchers, national and international experts, and students.

Rai Niaz, PMAS-UAAR Vice Chancellor, chaired the inaugural session. He extolled the partnership between AIP and PMAS-UAAR that will bring innovation to science and better opportunities in the agricultural sector. CIMMYT Country representative Muhammad Imtiaz gave the participants an overview of AIP activities.

The audience takes a keen interest in the seminar’s inaugural session. Photo: PMAS-UAAR.

The audience takes a keen interest in the seminar’s inaugural session. Photo: PMAS-UAAR.

Mark Bell, representative of University of California Davis, outlined some areas in which nudging, a technique that influences people towards desirable behavior, can be used as a potential vehicle for agriculture extension.

The technical session of the seminar was jointly chaired by Muhammad Imtiaz and Abdul Saboor, Dean of the Social Science Faculty, PMAS-UAAR.

Speaking during the technical session, Imtiaz described the nudging concept and the difference between nudging and incentivizing. He explained in detail the types of decisions made by the farming community and their implications for crop and livestock productivity. He spoke about AIP’s nudging efforts and how successful they have been in the livestock, vegetable and cereal sectors. He explained how farmers are nudged through AIP to increase agricultural productivity. The participants lauded AIP’s efforts to nudge farmers to adopt innovations and increase their productivity.

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